As a runner, I’ve found that the perfect analogy for my business is the role of a pacer.

A pacer knows the athlete’s strengths, understands the course, and is completely aligned with their goals. Their mission isn’t about themselves, it’s about helping the athlete reach the finish line.

In sales, targets and pressure from leadership can lead to counterproductive behaviours. Sales reps are focused on pushing those opportunities down their pipeline stages rather than what stage the customers are in — as a sales rep for 15 years, I’ve been there myself.

When sales and marketing functions work together to focus on the customer’s journey, magic happens.

That's why I'm here: to pace you with strategies and expertise that drive your business growth.